A little bit about us...

Sail Performance UK is a small, family-run business on the south coast of the UK in Christchurch, Dorset. We love where we live, especially when it means we can get out on the water, whether that's sailing, in RIBs, windsurfing, or any other number of activities we enjoy having a go at!

As keen sailors and watersports enthusiasts, and with a background in retail, we want to bring you a complete range of watersports and sailing clothing from some of the best brands in the industry. On top of that, we are including a selection of bespoke products, custom merch, and some niche technical items, with a specific focus on some of the dinghy classes, clubs, and associations we love.

There are so many great brands out there and new products just waiting to be discovered, and we will work hard to keep ahead of the curve, find them, and make them available to you.

Even though we operate predominantly as an online business, we want to offer the best customer service, so don't be surprised if you get an email or WhatsApp message to follow up on an order. Likewise, if you have any questions or suggestions, please do reach out to us - click here to contact us.

Our Border Terriers, Rocket & Rita, manage the complaints department; hopefully they won't be that busy as they generally like to spend their time out on the water too. Either that or chasing tennis balls up and down the beach on Mudeford Spit..